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Duly Quoted When Swag Meets Journalism

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by Jeff Bercovici
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Jan 31 2008 12:00am EDT

Duly Quoted: When Swag Meets Journalism

"If I don't like a product, I try to approach it sensitively since I don't want to defame a company's good name or hurt their business by slandering their product."

-Kristen Kelly, the blogger behind BeautyAddict, telling The New York Times how she takes care not to bruise the feelings of multi-billion-dollar cosmetics brands in her product reviews. Kelly accepts pricey freebies from the companies she covers but doesn't disclose them to readers because "I don't want them to perceive me as someone who is better.". □

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