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'Esquire's' Not-So-Secret Shame

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There's something unseemly about the lingerie spread in the February issue of Esquire, and it has nothing to do with all the skin on display.

No, it's the nakedness of this particular quid pro quo. These women were invited here to sell magazines, and they came to sell underwear. For the space of nine pages, Esquire stops being Esquire and becomes a piece of Victoria's Secret's marketing strategy, indistinguishable from the catalogs and commercials these same models appear in, wearing the very same lace demi push-up bras and come-hither expressions ...

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