BizJournals Portfolio
Jan 04 2008 12:00am EDT

Battle of the Blurb Whores: Peter Vs. Pete

For decades, Peter "You'll laugh till it hurts" Travers has been doing copywriters' work for them with his breathless, blurb-ready film reviews in Rolling Stone. In the last few years, he has acquired a similarly shill-happy rival in the person of Maxim's Pete Hammond.

Who is the true master of the electrifying! pulse-pounding! glorious! movie write-up? Which deserves to be beatified by studio flacks, and crucified by moviegoers who just want to avoid plunking down $11 on straight-to-video-quality dreck? Decide for yourself with this inaugural edition of PETER VS. PETE: A regular look at the cliche-barfing blurb whores who shaped this week's film ads.

Total Blurbs, 1/4/08:

Peter: 5

Pete: 8

Sample Peter:

-on Atonement: "A crowning achievement! Sweeps you up on waves of ravishing romance! There's nothing yesterday about Atonement!"

Sample Pete:

Pete on The Bucket List (which received a 45 out of 100 from review-aggregator Metacritic.com): "A must-see film that audiences will love."

This week's champion: Pete!


PETER VS. PETE is the work of Mac Montandon, author of Jetpack Dreams: One Man's Up and Down (But Mostly Down) Search for the Greatest Invention that Never Was.


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