Recent Blog Posts
-
Nicked Off: The Curious Path of Gawker's Chief
Oct 11 20102:39 pm EDT -
Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
Idle Chatter: The Prognosis for Newspapers, more
Apr 27 20098:55 am EDT -
Late Breaks: MySpace, NYT, 'New York'
Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
Apr 24 20094:00 pm EDT -
Huffpo's Lerer on the 'New and Better' Journalism
Apr 24 200912:44 pm EDT -
Ailes Heats Up Cold Spring with Newspaper War
Apr 24 200912:33 pm EDT -
Happy Friday. Now Watch This.
Apr 24 200910:24 am EDT -
Idle Chatter: NPR Cutbacks, Jon Meacham, more
Apr 24 20098:50 am EDT
Links
- SI.com - Richard Deitsch

- I Want Media

- Editor & Publisher

- Galleycat

- Magazine Death Pool

- WWD's Memo Pad

- Talking Biz News

- Media Nation

- Hollywood Wiretap

- FAIR

- The Media Pundit

- NYT Media

- MediaFile

- Gapper Blog - Media

- Jezebel

- The Business Insider

- Viral Video

- Ad Age

- Newsbusters

- News After Newspapers

- Nikki Finke

- News Hounds

- NY Observer media page

- Valleywag

- Paid Content

- TVNewser

- Nieman Journalism Lab

- Romenesko

- Keith Kelly

- Contact Me

- Cover Awards

- Tyndall Report

- Jon Friedman

- Gawker

- Jon Fine

- Media Shift

- HuffPo Media

'Ugly' Pratt Wasn't VH1's First Choice
Jane Pratt is coming back to TV -- but only because some of her peers have better things to do.
The founding editor of Jane and Sassy magazines is set to star in a new VH1 series called American Ugly, a reality-TV rehash of ABC's hit sitcom Ugly Betty. But while the premise requires a real-life fashion editor, Pratt wasn't VH1's first choice, according to sources.
Brandon Holley -- the editor who took over Jane after Pratt was pushed out in July 2005 -- was approached about the gig in late spring but wasn't interested. (Holley was involved at the time with a different reality show, SoapNet's Fashionista Diaries, which was serendipitously on hand to chronicle Jane's closure in July.)
Soon afterwards, former Seventeen and Cosmogirl editor Atoosa Rubenstein was offered the role, and actually accepted it. But shortly before the pilot was to be shot, Rubenstein backed out, electing to focus on her own projects.
Pratt has already had two go-rounds on television, hosting short-lived talk shows for Fox and Lifetime. Since stepping down from Jane, she's been hosting a show on Sirius, and possibly working on some sort of magazine project with Gwen Stefani.
UPDATE, 12/11/07: It turns out Pratt taped the pilot but won't appear in the series, should it get picked up. See the explanation here.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.





