It's Curtains for Martha Stewart's 'Blueprint'

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Mixed Media

by Jeff Bercovici

Main

The Takeaway: Writers Strike, Day 36 On the Scene: The Viacom Permalancer...

Dec 10 2007 11:07AM EST

Boy, was WWD ever right about there being more layoffs today in the House of Martha.

Blueprint, the year-and-a-half-old shelter title from Martha Stewart Living Omnimedia, is shutting down, reports FishbowlNY. The word from inside is that MSLO "misjudged the market." The magazine got off to a rocky start, when launch editor Rebecca Thuss quit before the first issue came out.

Blueprint is the second major shelter title to fold in just over a month. Conde Nast (parent of Portfolio) iced House & Garden in November.

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