Gawker's Denton Shopping Music Site

Is the rock 'n' roll business not what Nick Denton had dreamed it might be? The Gawker Media mogul has been seeking a buyer for Idolator, his year-old music site, according to a source with knowledge of the situation.

Denton insists it's not quite like that. "We get approached about pretty much all our titles, all the time," he tells me via IM. "Have we occasionally taken a meeting? Well, sure. But, actually, the title that we were last approached about wasn't Idolator."

But the source says it was, in fact, Denton who did the approaching. It wouldn't be the first time he's sold one of his Gawker Media blogs; in the past two years, he's quietly found new owners for Oddjack, a gambling site, and Screenhead, an entertainment site.

And there does seem to be a market, albeit a fragmented one, for music blogs. The owners of Stereogum, Idolator's somewhat better-trafficked competitor, just made a deal to trade their stakes in it for equity in the social network BuzzNet. The deal values Stereogum at $5 million, according the New York Post, although I'm told the real figure is somewhat lower, and that Barry Diller's IAC/InterActive Corp. had also made a play for it.