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Confirmed: 'Newsweek' Circulation to Drop

It looks like that Newsweek circulation chop I told you about two weeks ago is on the verge of going public. Ad Age reports the No. 2 newsweekly is telling advertisers that its rate base, or guaranteed minimum circulation, will fall from its present 3.1 million to 2.6 million, a 16 percent reduction. As usual, the culprit named is rising postal rates ...

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