BizJournals Portfolio
Oct 22 2007 12:00am EDT

Time Inc. Folds 'EW' into People Group

Another week, another redrawing of the Time Inc. organization chart. Once again: Let's hope they use a pencil. This time the goal is synergies; next time it'll be simplicity.

Here's the release.


For Immediate Release

PAUL CAINE NAMED PRESIDENT, TIME INC. ENTERTAINMENT GROUP

-Newly Formed Division to Unite Core Entertainment Properties-

(NEW YORK, October 22, 2007) - Paul Caine was named President of the newly formed Time Inc. Entertainment Group, it was announced today by Stephanie George, Executive Vice President, Time Inc. In this role, Paul will continue to oversee the PEOPLE Group (PEOPLE, People.com, People en Espanol, and StyleWatch) as well as Entertainment Weekly and EW.com.

"By uniting Time Inc.'s core entertainment brands we will harness their power more effectively, further establishing the presence of our properties in the media community," said George. "Over the past year, we have seen considerable benefits to the PEOPLE Group brands through a joint strategy and we expect this to increase with the addition of media powerhouse Entertainment Weekly."

An 18-year veteran of Time Inc., Paul most recently served as Group Publisher for the PEOPLE Group where he helped PEOPLE take the #1 spot in PIB pages, revenue and share for five consecutive years and win several of the industry's most distinguished accolades including Advertising Age's Magazine of the Year and the #1 spot on AdWeek's Hot List.

The creation of the Entertainment Group, with the addition of EW--the leader in the marketplace for coverage of movies, music and television--will align these Time Inc. products to best connect advertisers to the entertainment enthusiast consumer.

***

About Time Inc.

Time Inc., a Time Warner company, is one of the largest content companies in the world. With a portfolio of more than 125 magazines, including some of the world's most popular, powerful and trusted brands, it is the largest magazine publisher in the U.S. and U.K., and the third-largest publisher in Mexico. Time Inc.'s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every 10 who are online visits a company Web site.


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