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It's On: Fox Biz Heckles CNBC
Fox Business is only five hours old, and already the rivalry with CNBC is getting nasty.
The New York Times reports that MarketWatch and WSJ.com mysteriously broke contracts to run prominent advertising for CNBC today. A spokesman for Dow Jones, which owns both sites, declined to comment to the Times on the decision, but if you suspect Rupert Murdoch of pulling the levers on this one, award yourself a cookie. (Allergy warning: They contain nuts.)
To further rub it in, Fox Business stocks editor Liz MacDonald did a totally unexplained stand-up just outside CNBC's Englewood Cliffs, N.J., headquarters this morning. Message from Roger Ailes to Jeff Zucker: I'm in ur base, killing ur doodz.
One place CNBC didn't get shown up is in today's Times business section. Though Fox Business bought page 3 for a full-color image of Neil Cavuto and Alexis Glick, with the thumb-in-the-eye tagline "Your Second Opinion Arrives Today!", CNBC took over the section's back page. According to the Times media kit, guaranteed back-page placement requires an $8,500 premium.
Call it protection money.
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Scanning by Reena de la Rosa
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