New 'Genre' Editor Rips Himself Off

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Mixed Media

by Jeff Bercovici

Main

Idle Chatter Suddenly, the White House Hates Secrets

Oct 2 2007 2:18PM EDT

There's a fine line between a reprise and a retread, and Neal Boulton is one editor in chief who doesn't mind straddling it. As Boy Culture points out, Boulton's first issue of Genre, the gay men's magazine he took over earlier this year, looks an awful lot like Men's Fitness, the last magazine he edited. Which wouldn't be all that noteworthy, except that Boulton's Men's Fitness nearly landed him in court for drawing way too heavily on the design of Men's Health, its much larger, more successful rival.

Boulton must be pretty proud of the work he did at Men's Fitness, though, because he's repurposing some of it word for word. A cover line on the August 2006 issue of MF promised "Drink Hard, Stay Lean," while the new Genre's cover boasts "How to Drink Hard & Stay Lean." (You might want to avoid taking advice from either; the health coverage in Boulton's Men's Fitness was recently rated the worst out of 21 magazines surveyed by the American Council on Science and Health).

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