BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

The Most Meta Ad Of All Time

Mixed Media

by Jeff Bercovici
Main
How Not to Cover Politics   Idle Chatter

Recent Blog Posts

Links

Sep 19 2007 12:00am EDT

The Most Meta Ad of All Time

I get a little confused every time I see Tiger Woods wearing the swoosh in a commercial that's not for Nike. So you can imagine how I struggled to wrap my brain around the ad above, for Weatherproof Garment Co.

Stay with me here. The caveman in the ad was created to promote Geico insurance. Then ABC built a sitcom around him. And because that sitcom features a Cro-Magnon TV weatherman (he's the token minority on a local news show), Weatherproof apparently thought it would be funny to have him play the Al Roker role in its new campaign.

Okay...but who pays for it? Weatherproof? ABC? Geico? All of the above?

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More