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Chicken Little Or Dead Goose

Mixed Media

by Jeff Bercovici
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Aug 15 2007 12:00am EDT

Chicken Little or Dead Goose?

Today producer Jim Bell says adding a fourth hour to the NBC morning show is a great idea. He calls concerned talk about overextending the brand "one of those chicken little phrases."

Huh. That sounds an awful like the kind of thing ABC was saying in 2000 when it started slotting Who Wants to Be a Millionaire? four times a week. Remember how well that worked out for them? NBC deserves no better if it assumes its viewers are so pathetically lacking for anything better to do that they'll lap up another hour of makeover tips and self-help-author interviews.

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