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Rip Terrible Lad Mag

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by Jeff Bercovici
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Aug 14 2007 12:00am EDT

R.I.P., Terrible Lad Mag

It sounds like Dennis Publishing's new owners are finally going to give Stuff the mercy killing it so richly deserves. With Kent Brownridge's Quadrangle-backed acquisition about to close, Stuff has only days left before it gets shut down and folded into Maxim, says the Post.

And who will mourn it, apart from the staffers who lose their jobs? Nobody. Felix Dennis never made it a secret that his reason for launching Stuff was not editorial but strategic: to take up the oxygen that Maxim rival FHM would need for its own foray into the U.S. While other editors were content to produce Maxim-lite, demented prankster Greg Gutfeld pointed up Stuff's essential superfluity by turning it, briefly, into a gloriously un-commercial pervert carnival, where evil dolls had their own page and barely-legal starlets were interviewed in rhyming couplets.

Now, with FHM out of the way, Dennis—excuse me: Alpha Media—can drop the charade for good.

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