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Bernanke's in Charge of the Special ...   Extra Credit, Monday Edition
Oct 7 2008 12:41AM EDT

Five Investment Principles

  1. There's no rush. If an asset is cheap today, it'll be cheap tomorrow. Think before you act.
  2. If an investment causes worry or stress, don't make that investment. You should be happy with your investments. Your gut is a good barometer of your risk appetite.
  3. There's no need to invest. If you don't want to take a certain risk, don't take it.
  4. Up markets generally last for a very long time. Down markets can last just as long.
  5. There are few things more valuable, in a liquidity-constrained down market, than dry powder. Consider the opportunity cost of investing now. Down markets afford you the luxury of being patient, and waiting for opportunities which you love.
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