Sign In
SHARE
Blogonomics: Daily Candy Sold for $125 Million
I'll get this out of the way immediately: Daily Candy isn't really a blog, it's more of an email newsletter. But still, this is impressive: after buying the company in 2003 for what seemed at the time to be the enormous sum of $3 million, making founder Dany Levy a millionaire, Bob Pitman is now flipping for a $122 million profit.
It's rare to see a property like Daily Candy sold twice, for an eye-popping sum each time, so this is definitely good news for those who want to be able to monetize their websites. It's also an important reminder: if you want to make money from a website, put a lot of effort into turning your blog(s) into some kind of email product. Email reaches millions of people who never read blogs, and advertisers often adore it.
In the world of financial blogs, Dealbook has probably understood this better than anyone. Yes, it's a popular website. But more than that, it's an email newsletter. Most financial executives simply don't have the time or the inclination to surf the web for news -- yet at the same time they're addicted to their Blackberries. As a result, email is by far the best way to be able to deliver their attention to advertisers.
Dealbook might not be as valuable as Daily Candy: it doesn't reach an audience which is looking to shop right now. But there is a large number of advertisers wanting to reach high-level Wall Street types, and there are precious few means of effectively doing so. Dealbook is one of them.
Loading...
Thank you for registering as a Portfolio.com Insider. Your comment has been added.
Create Your Public Profile
- The Times' Rorshach Geithner Story
- Apr 27 2009 9:26AM EDT
- Sinking Animal Spirits
- Apr 27 2009 8:45AM EDT
- Counter-cyclical Urban Policy
- Apr 26 2009 10:00AM EDT
- Be Your Own Counterfeiter
- Apr 26 2009 9:36AM EDT
- Being Tim Geithner
- Apr 25 2009 12:37PM EDT
- Notes From a Press Conference Naif
- Apr 25 2009 9:41AM EDT
- What Good is the News?
- Apr 25 2009 8:32AM EDT
- Stressful Enough
- Apr 24 2009 2:29PM EDT
- Not Regretting the Pound
- Apr 24 2009 1:09PM EDT
- Introducing the New Ford Squeeze
- Apr 24 2009 9:47AM EDT
- Non-Economic Questions of the Day
- Apr 24 2009 9:12AM EDT
- The Stress Test Blind Alley
- Apr 24 2009 8:36AM EDT
- Happy Hour
- Apr 23 2009 9:40PM EDT
- Recovery Without Rebalancing
- Apr 23 2009 6:13PM EDT
- The Shape of Your Recession
- Apr 23 2009 5:11PM EDT
Archive
Categories
Links
- Email Ryan Avent
- Econospeak
- Financial Crookery
- The Epicurean Dealmaker
- Naked Capitalism
- Alphaville
- Marginal Revolution
- The Panelist
- FP Passport
- Overcoming Bias
- Andrew Leonard
- Barry Ritholtz
- Brad Setser
- Carbon Tax Center
- Calculated Risk
- Greg Mankiw
- Free Exchange
- Dean Baker
- Alexander Campbell
- Kash Mansori
- The Bayesian Heresy
- A Fistful of Euros
- John Quiggin
- Michael Mandel
- Lance Knobel
- Mark Thoma
- Dan Gross
- Curbed
- Streetsblog
- Chris Anderson
- Deal Journal
- MarketBeat
- DealBook
- DealBreaker
- Carl Bialik
- Michelle Leder
- Brad DeLong
- Ultimi Barbarorum
