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Richard McKenzie's Popcorn

UC Irvine professor Richard McKenzie has been getting quite a bit of press for his latest book, Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles.

McKenzie did a fair amount of real-world research on the popcorn front, and his most important finding (as far as I'm concerned) is that if you're in a cinema which gives you a choice between buying a medium bag of popcorn and a large tub of popcorn, there's a greater-than-50% chance that the medium bag will actually contain more popcorn than the large tub.

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