Recent Blog Posts
-
The $4.5 Billion Dollar Bank Run
Nov 07 201111:20 am EDT -
The Times' Rorshach Geithner Story
Apr 27 20099:26 am EDT -
Sinking Animal Spirits
Apr 27 20098:45 am EDT -
Counter-cyclical Urban Policy
Apr 26 200910:00 am EDT -
Be Your Own Counterfeiter
Apr 26 20099:36 am EDT -
Being Tim Geithner
Apr 25 200912:37 pm EDT -
Notes From a Press Conference Naif
Apr 25 20099:41 am EDT -
What Good is the News?
Apr 25 20098:32 am EDT -
Stressful Enough
Apr 24 20092:29 pm EDT -
Not Regretting the Pound
Apr 24 20091:09 pm EDT
Links
- Felix Salmon

- DealBreaker

- Ryan Avent: The Bellows

- The Epicurean Dealmaker

- Chris Anderson

- Ultimi Barbarorum

- MarketBeat

- Michelle Leder

- John Quiggin

- The Panelist

- Andrew Leonard

- Streetsblog

- Brad Setser

- Michael Mandel

- Financial Crookery

- Kash Mansori

- Dean Baker

- Calculated Risk

- Free Exchange

- Curbed

- Lance Knobel

- Econospeak

- Carbon Tax Center

- Overcoming Bias

- Mark Thoma

- Naked Capitalism

- Alphaville

- Barry Ritholtz

- Alexander Campbell

- The Bayesian Heresy

- Brad DeLong

- DealBook

- Greg Mankiw

- Deal Journal

- FP Passport

- Carl Bialik

- Marginal Revolution

- A Fistful of Euros

- Dan Gross

Bud Can't Block InBev With Modelo
This is weird: the WSJ is running a story headlined "Without Modelo Aid, Bud Isn't Likely to Parry InBev". The number of times that Grupo Modelo or any of its properties are mentioned in the story? Zero. Elsewhere, the WSJ is reporting that Anheuser-Busch is talking to Modelo. That's right and proper: if they can somehow, miraculously, find more shareholder value in buying the Mexican company than in being taken over by InBev, that's the way they should go, so the option is worth exploring.
But what puzzles me, and the thing which got me interested in the first headline, is the idea that a Bud-Modelo combination would be too expensive for InBev to buy. I've seen this sort of thing a lot:
Anheuser, which dominates the American beer market with its Budweiser, Bud Light and Michelob brands, already owns a roughly 50% stake in Modelo, best known in the U.S. for its Corona Extra brew. Acquiring the rest of the Mexican brewer could make the combined company too expensive for InBev.
Really? InBev is offering $46.4 billion for Anheuser-Busch. Adding 50% of Grupo Modelo would make the combined company worth, what, slightly over $50 billion? I don't know, I haven't seen anything in the way of estimates of how much a controlling stake in Modelo might be worth. But given that InBev is the leading brewer in Latin America and the most efficient brewer in the world, I'm sure it could make a strong case that it could squeeze extra value out of Modelo - a company the WSJ describes as "viewed by analysts as a poorly run company in need of a turnaround".
So I'm far from convinced that Modelo is a remotely effective poison pill - even if Modelo's CEO, Carlos Fernandez, feels comfortable being treated that way. Besides, Bud-Modelo relations are hardly optimal:
Both companies also would have to put aside what people close to both of them describe as years of hostility and resentments that have built up during their partnership, which dates to the early 1990s.
Put it all together, and you end up with very little chance, I think, that a deal with Modelo is going to be able to derail a takeover by InBev. It probably won't happen anyway, but even if it did, it wouldn't send InBev packing. Or am I missing something here?
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.




