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The Economics of DVD Rentals

Aaron Schiff says that it's "very cheap" to rent a DVD in Japan: he pays ¥350 ($3.39) for an overnight new release. Here in Berlin, it's €3.40 ($5.36) to rent a DVD overnight. But there's a twist: the headline rental rate is just half that, €1.70 ($2.68), and applies if you rent a DVD and return it the same evening, before the store closes at 1am.

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