BizJournals Portfolio
May 19 2008 12:00am EDT

Getting it Backwards

The FT reports:

Cowotinam of the US, known for its ice-dispensing equipment as well as its Niatop tower cranes, again upped its bid for Britain's Sidone, which controls a range of catering brands...

Actually, I reversed all the company names there. The real names are Manitowoc, Potain, and Enodis.

Manitowoc is a city in Wisconsin, and Potain was named after its founder, Faustin Potain. Enodis is a made-up name for the company formerly known as Berisford. All of them read better backwards than forwards, I think.


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