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May 16 2008 8:38AM EDT

Great Ad Slogans Of Our Time: "Jump, Rabbit, Jump!"

rabbit.jpg

I kinda love the new advertising campaign from UniCredit. Here's the copy from the ad above:

Success stories have always started with someone doing things differently and not saying "Maybe", but "Definitely". So jump, rabbit, jump! This is the spirit which has advanced mankind and our 40 million customers. We support them because we truly believe in them. So you can call us nuts.

Rabbits not your thing? Never mind, they've got squirrels, too!

squirrel.jpg

On the other hand, you could always try stock photos of shipping containers.

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