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Email Confirmation
May 12 2008
7:47AM
EDT
Beware Skidmarks
A pair of sentences I'm sure Dan Ariely never thought he'd write (they appear in a blog entry about the uses of branding):
I can't just try to make myself feel better by imagining that I'm wearing Ferrari underwear. I have to actually wear them in order to make myself feel better.
See more in
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