Recent Blog Posts
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The Times' Rorshach Geithner Story
Apr 27 20099:04am EDT -
Sinking Animal Spirits
Apr 27 20098:04am EDT -
Counter-cyclical Urban Policy
Apr 26 200910:04am EDT -
Be Your Own Counterfeiter
Apr 26 20099:04am EDT -
Being Tim Geithner
Apr 25 200912:04pm EDT -
Notes From a Press Conference Naif
Apr 25 20099:04am EDT -
What Good is the News?
Apr 25 20098:04am EDT -
Stressful Enough
Apr 24 20092:04pm EDT -
Not Regretting the Pound
Apr 24 20091:04pm EDT -
Introducing the New Ford Squeeze
Apr 24 20099:04am EDT -
Non-Economic Questions of the Day
Apr 24 20099:04am EDT -
The Stress Test Blind Alley
Apr 24 20098:04am EDT -
Happy Hour
Apr 23 20099:04pm EDT -
Recovery Without Rebalancing
Apr 23 20096:04pm EDT -
The Shape of Your Recession
Apr 23 20095:04pm EDT
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Quote of the Day: Frictionlessness
Eric Feng of Hulu, on the digital innovation panel:
Media is an impulse business. It's foolish to expect that the user is going to climb mountains and cross hurdles to get to that content.
This is very broadly applicable. Clearly it's the driving force behind Hulu, which is delivering television content to people when, where, and how they want it. But it's also the reason why wsj.com should go free, it's the reason why RSS feeds should never be truncated, it's the reason why people are buying music on iTunes rather than at Amazon.
The buzzword on this panel was "frictionless," and tiny bumps which were ignorable yesterday are big sources of friction today. Media companies have been slow in actively trying their hardest to smooth out those bumps; rather, they've been forced to do so by the market. That's understandable, given that one of the biggest bumps has been the fact that these companies charge for their content. But with any luck, that's going to start to change. The most successful media companies of the future will be the ones who are best at reducing any friction between the consumer and her media.
