BizJournals Portfolio
Apr 28 2008 12:00am EDT

Sales Pitch of the Day, Realtors Edition

Watching the television on the plane over to LA, I saw this ad for the National Association of Realtors telling people that buying a house "is a good move" using the grounds that the average homeowner has 60% of his net worth tied up in home equity. Huh?

Right now, one might think that people had every desire to minimize their exposure to the housing market, not to mention the percentage of their net worth that could be wiped out if house prices continue to fall. But evidently that's not the way that the NAR sees things.


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More