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Why Bloomberg Won't Buy the New York Times

Newsweek and the NY Post are today resuscitating one of the perennial rumors in medialand: that Mike Bloomberg will somehow end up buying the New York Times. If the Sulzberger family was amenable - and that's a big if - then Bloomberg could certainly afford it: the New York Times Company has an enterprise value of $3.7 billion, which is less than the value put on the 20% stake in Bloomberg LP held by Merrill Lynch. (The other 80% is owned by Mike Bloomberg personally.)

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