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The Hedge Fund Atop a Modeling Agency
by Felix Salmon
Apr 06, 2008
Apr 06, 2008
According to a study by Stanford psychologist Brian Knutson,
When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler.
Which leads to a question from Tyler Cowen:
...One question -- and perhaps a more direct test of the hypothesis -- is whether traders in more sexually integrated firms do in fact behave differently. Or how about companies located next to modeling agencies? I suspect in real social settings the effect washes out, for reasons identified by Freud (among others) some time ago.
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