Recent Blog Posts
-
The Times' Rorshach Geithner Story
Apr 27 20099:04am EDT -
Sinking Animal Spirits
Apr 27 20098:04am EDT -
Counter-cyclical Urban Policy
Apr 26 200910:04am EDT -
Be Your Own Counterfeiter
Apr 26 20099:04am EDT -
Being Tim Geithner
Apr 25 200912:04pm EDT -
Notes From a Press Conference Naif
Apr 25 20099:04am EDT -
What Good is the News?
Apr 25 20098:04am EDT -
Stressful Enough
Apr 24 20092:04pm EDT -
Not Regretting the Pound
Apr 24 20091:04pm EDT -
Introducing the New Ford Squeeze
Apr 24 20099:04am EDT -
Non-Economic Questions of the Day
Apr 24 20099:04am EDT -
The Stress Test Blind Alley
Apr 24 20098:04am EDT -
Happy Hour
Apr 23 20099:04pm EDT -
Recovery Without Rebalancing
Apr 23 20096:04pm EDT -
The Shape of Your Recession
Apr 23 20095:04pm EDT
Links
- Felix Salmon
- DealBreaker
- Ryan Avent: The Bellows
- The Epicurean Dealmaker
- Chris Anderson
- Ultimi Barbarorum
- MarketBeat
- Michelle Leder
- John Quiggin
- The Panelist
- Andrew Leonard
- Streetsblog
- Brad Setser
- Michael Mandel
- Financial Crookery
- Kash Mansori
- Dean Baker
- Calculated Risk
- Free Exchange
- Curbed
- Lance Knobel
- Econospeak
- Carbon Tax Center
- Overcoming Bias
- Mark Thoma
- Naked Capitalism
- Alphaville
- Barry Ritholtz
- Alexander Campbell
- The Bayesian Heresy
- Brad DeLong
- DealBook
- Greg Mankiw
- Deal Journal
- FP Passport
- Carl Bialik
- Marginal Revolution
- A Fistful of Euros
- Dan Gross
Why the Web won't Kill Television
Print media were the first victims of the World Wide Web - something which makes sense, given its text-heavy nature. Now that video is increasingly important to the Web, will television be next to implode? I don't think so. Sophia Banay today talks to the co-creator of new NBC series Quarterlife, which started on the web:
Quarterlife didn't do particularly well on the Web, with some episodes receiving less than 100,000 views. So why do you and NBC think it will succeed on network television?Actually, I think it has done very well on the Web. If you compare it to other online scripted series, it's probably the third most successful one ever. I think that it just proves to be very difficult to promulgate scripted content on the Internet. That's the reality we're all facing.
Once again, remember that consumer-facing media is all about delivering consumers to advertisers. And television, for all that ratings are falling, can do that in numbers that the web simply can't. A monster hit on YouTube would be a ratings failure on TV, and advertisers wanting to reach a mass market are still essentially forced to buy television spots. I'm a great believer in the present and future of the web, but even I would shun it if I were advertising any kind of fast-moving consumer good.
