Sign In
SHARE
Blogonomics: The Upside of Transparency
You won't be surprised to hear that I think it pays for companies to encourage their employees to blog, and to be as open as possible. But don't take my word for it. Instead, take the word of Rohit Aggarwal, Ram Gopal, and Ramesh Sankaranarayanan, all of the University of Connecticut, who have just published a 37-page paper on the subject, entitled "Negative Blogs, Positive Outcomes: When Should Firms Permit Employees to Blog Honestly". I'll let Chris Dillow sum up the upside of negative posts:
Such postings attract more attention and page views than bland pro-company posts, which means that subsequent, positive posts get more attention. What's more, because the employee is free to post bad things, these positive posts are more credible.
The paper does get extremely technical, and I'm not remotely qualified to judge the methodology, which includes things like this:
An empirical model is developed to account for the inherent non-linearities, endogeneity and unobserved heterogeneity concerns, and potential alternative specifications.
But if anybody at Condé Nast ever complains about me criticising the mothership (and to their credit, they never have), I'm going to point them right here.
And while I'm on the subject of transparency, many congratulations to Andrew Leonard, who writes the excellent How The World Works blog for Salon: as of today, he has a full RSS feed! There's now no reason at all not to subscribe to his blog: go and do it, now.
Loading...
Thank you for registering as a Portfolio.com Insider. Your comment has been added.
Create Your Public Profile
- The Times' Rorshach Geithner Story
- Apr 27 2009 9:26AM EDT
- Sinking Animal Spirits
- Apr 27 2009 8:45AM EDT
- Counter-cyclical Urban Policy
- Apr 26 2009 10:00AM EDT
- Be Your Own Counterfeiter
- Apr 26 2009 9:36AM EDT
- Being Tim Geithner
- Apr 25 2009 12:37PM EDT
- Notes From a Press Conference Naif
- Apr 25 2009 9:41AM EDT
- What Good is the News?
- Apr 25 2009 8:32AM EDT
- Stressful Enough
- Apr 24 2009 2:29PM EDT
- Not Regretting the Pound
- Apr 24 2009 1:09PM EDT
- Introducing the New Ford Squeeze
- Apr 24 2009 9:47AM EDT
- Non-Economic Questions of the Day
- Apr 24 2009 9:12AM EDT
- The Stress Test Blind Alley
- Apr 24 2009 8:36AM EDT
- Happy Hour
- Apr 23 2009 9:40PM EDT
- Recovery Without Rebalancing
- Apr 23 2009 6:13PM EDT
- The Shape of Your Recession
- Apr 23 2009 5:11PM EDT
Archive
Categories
Links
- Email Ryan Avent
- Econospeak
- Financial Crookery
- The Epicurean Dealmaker
- Naked Capitalism
- Alphaville
- Marginal Revolution
- The Panelist
- FP Passport
- Overcoming Bias
- Andrew Leonard
- Barry Ritholtz
- Brad Setser
- Carbon Tax Center
- Calculated Risk
- Greg Mankiw
- Free Exchange
- Dean Baker
- Alexander Campbell
- Kash Mansori
- The Bayesian Heresy
- A Fistful of Euros
- John Quiggin
- Michael Mandel
- Lance Knobel
- Mark Thoma
- Dan Gross
- Curbed
- Streetsblog
- Chris Anderson
- Deal Journal
- MarketBeat
- DealBook
- DealBreaker
- Carl Bialik
- Michelle Leder
- Brad DeLong
- Ultimi Barbarorum
