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Bloomberg Cuts Flowers

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by Felix Salmon
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Oct 22 2007 12:00am EDT

Bloomberg Cuts Flowers

A ballsy headline from Bloomberg today:

Flowers Sallie Mae Failure Proves He's No Schwarzman

The piece is a long and reasonably measured article about Christopher Flowers and his failing bid for Sallie Mae, complete with laudatory quote from Jon Corzine. But what a headline! I can't imagine Flowers is going to be returning many of Bloomberg's phone calls for the foreseeable future.

Putting such a provocative headline on the piece will get it extra readers, I'm sure – but at the same time Bloomberg risks getting a reputation for pushing just a little bit too far in the search for a storyline. Bloomberg is arguably the most trusted name in financial news, so its editors are walking a very fine line with this kind of thing.

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