Google Datapoint of the Day

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Market Movers

by Felix Salmon

Main

New York Needs Chinese Business Trav... Cap-and-Trade: The Return of the Saf...

Oct 17 2007 9:53AM EDT

Google now drives more traffic to nytimes.com than links from the nytimes.com homepage and all emailed articles combined. Alex Patriquin has the chart; it shows that in September, the top referral source for nytimes.com was Google, with 4,862,831 referrals. That's up 43% from a year ago. Meanwhile, people going to stories from the nytimes.com homepage or by clicking on a link in an email fell by almost 4% to 3,115,472. As a result, Google now has a 56% lead over the NYT's own internally-generated traffic.

I knew that Google killed TimesSelect, but I had no idea it was this powerful. These numbers are the final nail in the coffin of WSJ.com's subscription model, and if anybody at Pearson has a brain they should kill off FT.com's subscription model as well. If you don't get Google love, you can't compete. Simple as that.

(Via Jeff, of course)

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