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How To Thin The Moma Crowds

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by Felix Salmon
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Oct 09 2007 12:00am EDT

How to Thin the MoMA Crowds

Callen Bair wants to know what can be done to reduce the crowds at art museums. Callen, meet Robert Reich:

At a time when the number of needy continues to rise, when government doesn't have the money to do what's necessary for them and when America's very rich are richer than ever, we should revise the tax code: Focus the charitable deduction on real charities.
If the donation goes to an institution or agency set up to help the poor, the donor gets a full deduction. If the donation goes somewhere else -- to an art palace, a university, a symphony or any other nonprofit -- the donor gets to deduct only half of the contribution.

Enact this law, and watch the MoMA money-spigot get reduced to a trickle. Given that it's the richest museums which get the most visitors, this reduction in income should result in a concomitant reduction in visitors, no?

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