BizJournals Portfolio
Oct 05 2007 12:00am EDT

Sony BMG Thinks You're a Thief

If you want to buy music, buying a CD is a good way of doing it. There's no risk that some computer error will destroy your purchase, and it's easy to transfer the songs onto your computer and iPod. Many people, I suspect, are like myself: I do buy CDs, but I never play them on a CD player. Instead, the CD gets ripped straight into iTunes and then stored in a dark corner somewhere in case of emergency.

Which, according to Sony BMG's head of litigation, Jennifer Pariser, makes me a thief. Here's what she said testifying in court, in the case Capitol Records, et al v. Jammie Thomas:

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." Making "a copy" of a purchased song is just "a nice way of saying 'steals just one copy'," she said.

This kind of absolutism can't help but backfire on Sony, and not only because Sony itself makes any number of computers and music players which try to make exactly this kind of "stealing" as easy as possible. Pariser is essentially saying that anybody with an MP3 player is a thief – and people with MP3 players, of course, are the heart of Sony BMG's customer base. If a company continues to insult its customers like this, it's unlikely to do very well.

On the other hand, this is clearly a very fruitful line of thinking for the likes of the IPI to explore. Work out how many songs are ripped from CDs every year, and then come up with a percentage of those songs which would otherwise have been bought on iTunes if no-one ripped CDs or downloaded music illegally. Presto – even more spurious "losses" for the music industry to moan to Congress about!

(Via Guambat)


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