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Blogonomics: RSS Feeds

Have I mentioned that I take requests? Today Sandy leaves a comment for me, asking me to explain the economics of RSS feeds; I'm happy to oblige.

The comment keys off my description of FT.com's decision to truncate its RSS feeds as "idiotic". Why so, asks Sandy – aren't blogs an ad-driven medium? Don't you need to visit a web page to see its ads? And doesn't truncating an RSS feed force people to visit the web page in order to read the whole thing?

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