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Labor Market Datapoint Of The Day

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Sep 25 2007 12:00am EDT

Labor Market Datapoint of the Day

Bo Peabody's companies pay their ad sales staff well, it would seem:

Digital ad sales at the entry level are getting multiple six figure salaries.

I tried checking this with my friendly neighborhood digital entrepeneur, who told me that a junior digital ad sales person who actually gets out of the office and sells can easily make $150,000 a year. Which isn't necessarily a "multiple six figure salary", unless you consider 1.5 to be the multiple that Peabody had in mind, but it's still a fair chunk of change.

By contrast, the average sales person on a magazine, according to Folio's latest salary survey, makes somewhere between $71,000 and $83,000 in total compensation.

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