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The Myspace Wsj Barbell

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by Felix Salmon
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Aug 17 2007 12:00am EDT

The MySpace-WSJ Barbell

WSJ.com had 4.5 million unique visitors in July. That's less than the LA Times, and less than a third of what nytimes.com gets. Even a second-tier blog like consumerist.com can boast over 2 million uniques. Remember that nytimes.com competes with hundreds of general-news sites globally. WSJ.com competes with a mere handful of financial-news websites, some of which (like Bloomberg.com) are barely trying. If and when Rupert Murdoch makes WSJ.com free, expect its site stats to go through the roof. Between MySpace and WSJ.com, he'll have a nice barbell strategy going.

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