BizJournals Portfolio
Jul 27 2007 12:00am EDT

Animal Metaphors Gone Wild

Bear markets and bull markets are so ingrained now as part of the basic financial vocabulary that many people forget that they're actually animal-based metaphors. (Why do bears go down while bulls go up? I have no idea.) But there are other, more colorful animal metaphors, too. A bad deal is a dog; a small rise after a large fall is a dead cat bounce. Today, a friend emailed me to tell me that a deal he's been working on is "a fish on land," as in you're never quite sure whether it's dead. And then there's Bill Gross, of course, who in his latest newsletter comes up with this magnificent example of animal metaphors gone wild:

That growing lack of confidence – more so than the defaults of two Bear Stearns hedge funds and the threat of more to come – has frozen future lending and backed up the market for high yield new issues such that it resembles a constipated owl: absolutely nothing is moving.

So what happens when a roaring bull runs into a constipated owl? And since when do bulls roar, anyway? And what on earth does "pigs get fed and hogs get slaughtered" mean? Will MBAs soon be forced to take a course in zoology? If you have any favorite market-based animal metaphors, do post them in the comments.


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