BizJournals Portfolio
Jun 22 2007 12:00am EDT

When CEOs Don't Meet Their Own Speechwriters

The CEO bubble, it would seem, is more impervious than even the most cynical of us might think. According to an anonymous speechwriter, these masters of the universe are inaccessible even to those who are paid to write their very thoughts:

A colleague of mine who had written about 50 speeches over 10 years for a boldfaced name-brand C.E.O. discovered this very painfully. Finally ushered in to meet the great man for the first time, she proudly found herself introduced as the scribe who had written a particular speech.

This really does beggar the imagination: someone writing 50 speeches for a man over the course of 10 years, and never meeting him once the entire time – not even at the very beginning, to get to know him. Of course, since both the author of this piece and the speechwriter in question are anonymous, it's hard to work out how much credibility to ascribe to the anecdote: is there any good reason why a speechwriter should himself remain anonymous, if he protects the identity of his clients?

But I asked a friend of mine who's done a fair amount of speechwriting for CEOs over the years, and he said that although it "sounds ridiculous, it is possible".

Which just goes to show how out-of-touch CEOs can be. If they don't even talk to their own speechwriters, how on earth do they keep in touch with developments in and around their own companies?


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