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How Best To Maximize Blog Traffic

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May 29 2007 12:00am EDT

How Best to Maximize Blog Traffic

Barry Ritholtz, econoblogger extraordinaire, today opens his kimono a little bit and lets us see a few of his stats. By far the most interesting is the keywords which drive traffic to his site -- and 27.5% of his pageviews come from search engines.

Ritholtz's blog is called "The Big Picture", and the terms "Big Picture" and "The Big Picture" understandably account for 5.79% of his search-engine traffic between them. But they're dwarfed by another search term, which accounts for an eye-popping 22.5% of his search engine traffic: "youporn".

Ritholtz, it turns out, wrote a blog entry back in March about a website called youporn – and that blog entry is now the number-three search result for that term. What's more, given that his website is called "The Big Picture", I'm quite sure that substantially all of the people following that link are looking for, well, big pictures, rather than financial and economic analysis from a New York hedge-fund manager. Still, it's all good for traffic.

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