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The 2500 Car

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by Felix Salmon
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Apr 18 2007 12:00am EDT

The $2,500 Car

Remember that $5 trillion at the base of the pyramid that I was talking about on Monday? Only 50 of the world's 63,000 multinationals might be interested, but India's Tata would seem to be one of them. Tyler Cowen today finds stories in BusinessWeek and at Productivity Press about Tata's new car, which will sell for just $2,500 when it hits the streets in 2008. (No new car in the US retails for less than $10,000.)

And add Renault-Nissan's Carlos Ghosn to the list of executives excited about the base of the pyramid: BusinessWeek reports that he, too, is looking to build a sub-$3,000 car.

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