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Aug 22 2008 10:00AM EDT

Morning Hemlines: Gap, Ann Taylor, Bon-Ton, Birkin, Vivienne Tam

Gap's sales were down in the second quarter, but profits still rose 51 percent thanks for cost cutting. The company also named Tom Wyatt president of the Old Navy division. As interim, he's been shifting the brand's focus to moms. (WSJ)

Second quarter earnings were down at Ann Taylor, but better than expected. (NY Times)

More department store losses--at The Bon-Ton Stores, Stein Mart, and Stage Stores. (DNR)

Actress Jane Birkin--she for whom the Hermes bag was named--will guest design for knitwear line Lutz & Patmos. (Vogue UK)

Vivienne Tam is designing a limited-edition computer with Hewlett Packard. (Fashion Week Daily) A couple of years ago, she created cellphone cases for Motorola, and an MP3 Walkman.


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