A N.Y. Stylist in L.A.

When veteran editor in chief Annie Gilbar was named to her new position as eic of the newly
redesigned monthly Los Angeles Times Magazine - now notoriously reported as being produced by the
beleagured newspaper's business side as opposed to editorial side - one of her first missions was
to hire a fashion veteran to oversee the mag's fashion pages.

However, the L.A. Times Magazine has never been known for having sterling fashion coverage.

"I wanted to have a serious fashion take," Gilbar told Fashion Inc exclusively on Friday. "Our first issue, out September 7th, is devoted to fashion, and we have thirty full pages of fashion coverage and
shoots. Fashion fits our new format: we have new paper, a new size, and we will be a perfect bound magazine. The first issue is 140 pages."

"I think you will be blown away when you see our fashion pages!" reiterates Gilbar.

Instead of hiring an L.A. local stylist, Gilbar instead brought on NY based super stylist Lori Goldstein, who's worked with photographers Annie Leibovitz on Vanity Fair, and Steven Meisel on Italian Vogue. She's dressed the likes of Cameron DIaz, Demi Moore and Madonna, and has consulted directly with Donatella Versace, Calvin Klein and Narciso Rodriguez. But an N.Y. based stylist doing L.A.
based shoots?

"She comes out to L.A. to shoot," explained Gilbar. "And she pulls heavily from L.A. designers, including ones you have not seen much of yet. We also did a September story on the rise of Rick Owens - who may live in Paris now, but grew up in Los Angeles and created his aesthetic here."

Goldstein was much in demand, it seems. "She was just about to take a job with Harper's Bazaar," GIlbar told Fashion Inc,, "when I convinced her to come and work with us. I think it's going to be
a great fashion moment for Los Angeles."

We'll see, on September 7th, when the first issue comes out.

by Merle Ginsberg