Morning Hemlines: Jones, Tod's, LVMH, Guyliner, Boscov's

Shares of Jones Apparel rose 11.7 percent after the firm posted second-quarter results. Next up for Jones: rolling out the brand's own retail. (WWD)

Tod's SpA, the Italian parent company of Tod's, Hogan and Roget Vivier leather goods, reported a 9.7 percent increase in first half revenues. Tod's chairman and CEO Diego Della Valle called the numbers "remarkable, considering the challenging environment. (WWD)

Clearly, leather goods aren't suffering a recession. LVMH defied the global crisis, by reporting profits of 1.4 billion dollars in the first half, rising 6.8 percent. We can hear them uncorking the champagne now...(WSJ)

Makeup for men: unveiling Guyliner in the U.K.--can the U.S. be far behind? If Johnny Depp can wear eyeliner, why not Derek Jeter? (The Guardian U.K.)

Women are buying--and wearing--boots in the summer. Welcome to the new anti-trend: seasonless dressing for global warming. (NY Observer)

With news of Mervyn's bankruptcy echoing, word is Boscov's Department Stores could be heading in the same direction, with an announcement predicted as soon as Monday. (WWD)

by Merle Ginsberg