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Designers Love Diet Coke

Fashion Inc.

by Merle Ginsberg
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Jul 31 2008 3:42pm EDT

Designers Love Diet Coke

Chanel's Karl Lagerfeld is rarely seen--or photographed--without one. In this Brave New Size Two world we live in, Diet Coke is practically its own food group - particularly the fashion set. It may not be as effective as Adderal, the ADD drug that curbs your appetite and has swept Hollywood, according to August Allure. But it's close--and it's cold.

Now Roberto Cavalli, whose clothes adorn many lean, chic Size Two, is taking Diet Coke to a whole other level. According to Vogue U.K., the Italian designer and clothing manufacturer has re-designed the iconic Diet Coke bottle with three exclusive versions, which will make their debut around Milan Fashion Week in the third week of September. All three designs are in Cavalli's signature animal print and have a limited run of 300,000 bottles.

Now the question is--should you recycle these bottles when they're done? They might make very nice vases.

by Merle Ginsberg

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