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Jul 29 2008 8:33AM EDT

Fashion Inc.: Fall TV Gets Three Stylist Shows

Is the world ready this fall for three different fashion reality shows all based on the business of styling?

Well, ready or not - here they come. This is what Fashion Inc has learned:

It all starts on September 8, when Bravo debuts "The Rachel Zoe Project." The super-thin super-stylist to Anne Hathaway, Cameron Diaz, Demi Moore and Salma Hayek - among others - gets her own series about taking her considerable business to the next level. The next level? She's already ubiquitous. Well, if you like blonde ambition, this should fill that nitch.

Next up, the CW's "Stylista," produced by Tyra Banks, stars Elle Magazine's Fashion News Director Anne Slowey as the devil you don't know - yet - making would-be fashion assistants at Elle go through their paces. "Stylista" faired well at last week's Television Critics showing in Los Angeles, and promises, if nothing else - some pretty great clothes. This should debut in October.

MTV also has a stylist competition of sorts: "The Stylist," more "Apprentice"-like than the rest - should debut in November, and features real stylists to the stars (the word is, Angelina Jolie's stylist Jen Rade is one of the stars, along with supermodel Erin Wasson), auditioning assistant stylists on real shoots. Will they forget the jewelry? Will they pull the wrong color? Clearly, you'll have three viewing options to find out.

By Merle Ginsberg

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