Morning Hemlines: Stocks, Estée Lauder, Levi's, New Era and Odin

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Fashion Inc.

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Morning Hemlines: VF Corp., Off 5th,... Morning Hemlines: Mervyn's, PPR, Vin...

Jul 18 2008 10:04AM EDT

Retail rebound? Falling oil prices encouraged a stock market resurgence Thursday, with retail stocks gaining just as fast much as they had fallen earlier in the week. (WWD)

Estée Lauder buys minority stake in Delhi-based ayurvedic beauty company Forest Essentials, its first substantial investment in India's beauty industry. (WWD)

Battered Levi Strauss & Co. gambles its future on more of the same--the same fit in more than 110 countries--for their popular 501 style jeans. It will release a global marketing campaign "Live Unbuttoned," at the same time. (WSJ)

New Era Cap Co. launching round two of apparel collection after previous effort failed to connect with customer expectations; expect three distinct collections that all "hook up to the company's popular caps." (DNR)

The duo behind successful NYC men's fashion outlets Odin and Den, Eddie Chai and Paul Birardi, are set to open a women's store, Pas de Deux, in the East Village. (NY Mag)

by Sean Santiago

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