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New York Fashion Week: The Apple Bit...   Harvey at Halston
Feb 5 2008 2:14PM EST

New York Fashion Week: How To Fight Recession

You'd never know there was a recession looming from looking at the shows. They've been more opulent than ever. Witness Oscar de la Renta's suede coat with gold paint and embroidery. Beads, feathers, fur all loomed large in Peter Som's elegant with-a-Diane-Arbus-twist dresses and suits and Carolina Herrera's off-to-the-hunt creations.
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Carolina Herrera

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Oscar de la Renta

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Peter Som

Are they insane to be showing such showy stuff at a time when consumers are cutting back? Actually, no.

Retailers fight recession in a number of ways. But for those at the top of the heap -- stores like Bergdorf Goodman or Harvey Nichols -- the best plan of attack is to bring in the most special pieces possible. Averyl Oates, the fashion director at Harvey Nichols said that while they are keeping an eye on the number of pieces they buy at the 8,000 pound mark, it is by and large, their lower priced goods that suffer in recession. It's simply too easy for people to trade down to the high street for their jeans and casual clothes. But once you've worn a feather-adorned designer gown, or gold painted coat, or giant fur collared jacket, you're just not going to be happy at Zara.

Photos by Getty/Catwalking

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