BizJournals Portfolio
Dec 27 2007 12:00am EDT

2008: Valentino Is The Best of First New Ads

It's that time of year again -- when the new ad campaigns break in the glossy magazines. Ads are the one place I don't really mind seeing celebrities. Particularly if they are styled out of recognition. There's an honesty in using them for what they are today -- tools for selling stuff. But the Marc by Marc Jacobs ads starring M.I.A. leave me cold. Marc Jacob's men's campaign with Harmony Korine eating a burger was the best of the M.J. lot. But my favorite of the campaigns I have seen so far use models. Mert and Marcus's retro "girls and cars" ads for Louis Vuitton feature Eva, Naomi, Natalia among others. But my favorite by far are the Valentino ads shot by Inez & Vinoodh. They used famous models -- Amber, Shalom, Anja and Raquel -- and then covered their faces with the products. Valentino%20Spring-Summer%202008%20Ad%20Campaign.preview.jpg Valentino%20Spring-Summer%202008%20Ad%20Campaign2.preview.jpg There's a nice honesty -- and humor -- in making products the stars of the show ...


blog comments powered by Disqus
Real Business, Real Results

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More