Because A Plain Old iPhone Isn't Glam Enough...

Chloe gets in on the iPhone action becoming the first fashion house to release a "tailored version of its website" to enhance the phone. Yes, for 250 Euros you can get the Chloe iPhone case in silver python from a Chloe boutique. But oh-so-much-more is available to every iPhone user. Just type type www.chloe.com in the phone's address bar and you can see looks from the latest Chloe' and See By Chloe' collections as well as a selection of accessories. A "touch to call" function enables one to contact each Chloe' boutique directly. And the videos from the latest fashion shows are available so that you can, as they say, "revive Fashion Week spirit." That clinches it. I'm off to get my iPhone now.