BizJournals Portfolio
Oct 01 2007 12:00am EDT

YSL.com Here Today. Or Maybe Tomorrow.

Fashion Week Daily writes that the new commerce site for Yves Saint Laurent will go live today. The site hasn't changed much since Tom Ford days but it also hasn't gone live yet. At least in the U.K. But it is worth checking anyway. Because guess what is up there? Those pictures of Gisele I was telling you about in New York. Turns out the street campaign was part of a new program called Manifesto.

FWD says:

Following the debut of the YSL Manifesto this September in the streets of New York, Paris, London and Milan, ysl.com visitors will have access to an animated version of the Manifesto featuring a making of the current fall campaign starring Gisele Bundchen.

An animated version of Gisele howling at the moon? Now that's worth logging on for.


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