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The Brand Posh Up Next A La Store

Fashion Inc.

by Lauren Goldstein Crowe
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Jul 30 2007 12:00am EDT

The Brand Posh: Up Next, A LA Store?

A UK tabloid reports that brand killer Victoria Beckham wants to open a store on Melrose Avenue in Los Angeles. I was relieved to read that she wants it to sell her own dVb collection of jeans, handbags and sunglasses and not the designer labels she loves so much. Because if the big brands aren't keen to loan their clothes to her, it's unlikely they'd be willing to supply her shop.

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