BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Fashion Inc. >  

Jean Brands If You Cant Beat Them Buy Them

Fashion Inc.

by Lauren Goldstein Crowe
Main
Gap Gets A New C.E.O.   Designer Catch: Bill Blass Signs Peter Som

Recent Blog Posts

Links

Jul 27 2007 12:00am EDT

Jean Brands: If You Can't Beat Them, Buy Them

VF Corp., makers of Wrangler and Nautica jeans, have announced that they will buy Seven For All Mankind jeans for $775 million and Lucy, an activewear brand, for $110 million. The designer jean niche is showing no signs of shrinking, but one does wonder if Seven won't end up being the Wrangler of the future -- a once cool brand with diminishing relevance to the customers of tomorrow.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More